Cultural Leadership


“…the single greatest barrier to business success is the one erected by culture.” – Edward T. Hall and Mildred Reed Hall

A cultural bias exists in all of us and that is the belief that our own culture is normal and ‘good’ and what is different from our own culture is abnormal and ‘bad’.

As a result many of us misperceive cultural differences for bad behaviour.

Here enters the problem.


Culture only exists by comparison, if we are never given the opportunity to understand the dimensions that underpin culture, we assume culture does not exist and therefore that individuals who are culturally different from ourselves are working against us.

This makes it exceedingly difficult for a leader to manage her/his team as a one size-fits-all approach simply cannot work.

People from different cultures receive information differently, they respond to authority differently; take instructions differently and expect their leaders to manage them differently.

Working in a country or organisation that deals with a multicultural workforce, it is a necessity to learn about the dimensions that make up a culture. This in turn helps you manage people from different cultures to create trust, build cohesion and get the best results.

In Cultural Leadership you will learn about the Hofstede Model and how to understand culture according to the 6 Dimensions. Geert Hofstede, as a result of this model, is considered one of the most influential thinkers of the 20th century. This model is based on 40 years of research conducted in over 70 countries.  

With this information you will be able to craft a leadership style that is effective and accessible to all of your team members.

Hofstede’s model can give us a deeper insight into what motivates a group of people, why they do the things they do, why they respond in an ‘unexpected’ way and how to manage people in their ‘right’ way.  

This is the most important course to be introduced into a South African context where such a melting pot of cultures and belief systems exist.

When we can understand the ‘why’ behind a person’s behaviour, we are able to resolve conflict and confusion.

This unique course culminates in helping you understand how to create a happy, cohesive and effective team that works together in spite of one’s different value systems.


What you will learn:

Definition of Culture

Who is Geert Hofstede and Why is this important?

Is this a 6 Cultural Dimensions

Conversational Styles for Different Cultures

Motivation for Different Cultures

Praise and Recognition for Different Cultures

Culturally conscious Conversational Intelligence

Reaching a Shared Goal


Gain an insight into:

  • Successful intercultural communication
  • Cultural self-awareness
  • Identifying culture as the problem
  • Cross-cultural values and attitudes within teams
  • Building trust in multicultural teams
  • Project management
  • Leadership across Different Cultures
  • Giving feedback across cultures
  • Motivating across cultures
  • Strategies for team building

Let us not be lost in culture but found in understanding.


Price: POA