Although globalization brings the world together, different cultures and cultural behavior continue to remain deeply rooted within each nation. This indicates a consistent need for cultural understanding and sensitivity, particularly in the business sector.


There are many subtleties that can have catastrophic effects on business deals due to a lack of cultural knowledge. As international borders become closer and the opportunity for international business becomes more attractive, it is necessary for one to ensure they are familiar with the business culture of that country. Being aware of such matters will better facilitate fruitful and successful relationships allowing for all parties to meet on an equal footing. Country Business Guides offer you the opportunity to familiarize yourself with culture before you even land on foreign soil.


Cultural awareness shows respect for those around you.

Country Business Guides Include:

  • Population
  • Religion
  • Literacy rates
  • Government Type
  • Independence
  • Currency
  • GDP
  • Industry
  • Trade
  • Traditions
  • Rank and social status
  • Greetings
  • Names, Titles, and Forms of Address
  • Business Cards
  • Meetings
  • Negotiation style
  • Gestures and physical space
  • Dress
  • Style of Eating and Dining
  • Drinking
  • Host Duties
  • Entertaining
  • Toasting
  • Gifts
  • Flowers
  • Timing

All Country Business Guides can be customised according to your needs.

Basic Course:

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